Entries by Ayashni dalela


## The Importance of Content Marketing in SEO

Content marketing and SEO are essential for a successful online strategy. Content marketing involves creating and sharing blogs, videos, infographics, and social media posts to build brand awareness and engage audiences. SEO improves a website’s visibility on search engines through on-page and off-page strategies. These two are interconnected: high-quality content integrates targeted keywords, attracts visitors, earns backlinks, and keeps the website fresh. By combining content marketing and SEO, businesses can enhance their online presence, achieve marketing goals, and drive growth. This blog explores how content marketing boosts SEO efforts.

Off-Site SEO

Tranquil Technologies, being a digital marketing agency, offers various services to help elevate your brand. Off-Site SEO being one of them, is a practice of taking actions outside of one’s website to improve how it ranks in search engines. This includes getting other websites to link to yours (backlinks), using social media, collaborating with influencers, and writing guest posts. These actions help boost your site’s credibility, visibility and authority online which will lead to higher rankings and greater website traffic from search engines.