𝐀 𝐆𝐋𝐎𝐁𝐀𝐋 𝐆𝐀𝐌𝐄 𝐂𝐇𝐀𝐍𝐆𝐄𝐑
E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It involves online transactions between businesses and consumers, as well as between businesses. E-commerce encompasses a wide range of activities, including online shopping, electronic payments, digital marketing, and electronic data interchange.
of companies use paid advertising
or PPC to sell directly to consumers
of advertisers’ budge
of of the total purchases,around the globe,
are completed online
of small to midsize businesses
have a PPC campaign
PPC ads convert visitors
better than organic ads
of all clicks go to
the top three PPC ads
𝐓𝐘𝐏𝐄𝐒 𝐎𝐅 𝐏𝐀𝐈𝐃 𝐀𝐃𝐕𝐄𝐑𝐓𝐈𝐒𝐈𝐍𝐆
Marketers can target an appropriate customer base for their product or service through
a variety of alternatives provided by paid advertising.
𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀 𝐀𝐃𝐒
Social media ads wield immense influence, captivating audiences with tailored content. They shape perceptions, spark curiosity, and drive action in a digital landscape. Crafted strategically, these ads transcend screens, becoming catalysts for engagement, connection, and brand resonance.
Display ads are visual advertisements shown on websites or apps. They come in various formats like banners, images, or videos and are used to promote products/services. These ads target specific audiences based on demographics, interests, and online behavior.
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a targeted approach, allowing businesses to reach their audience directly and track campaign performance, enhancing ROI and conversions.
𝐆𝐎𝐎𝐆𝐋𝐄 𝐒𝐄𝐀𝐑𝐂𝐇 𝐀𝐃𝐒
Google Search Ads are text-based advertisements displayed on Google’s search engine results pages. These ads appear when users search for specific keywords, helping businesses reach their target audience effectively. They use a pay-per-click model, enabling advertisers to bid on keywords for placement.
Video ads are captivating tools for marketing, blending visuals and storytelling. They engage audiences through compelling narratives, fostering brand recognition and conveying messages effectively. Their dynamic nature enables businesses to creatively showcase products, services, or ideas, amplifying engagement and conversions