Dark Social: The Hidden Force Behind Your Traffic (That Google Can’t Track)
“Not all traffic wears a name tag.” Marketers love data. We track everything — clicks, conversions, impressions, sources. Or… do we? Because a massive chunk of your traffic is likely coming from “dark social” — an invisible web of shares, forwards, and DMs that analytics tools can’t trace. It’s not shady. It’s not illegal. It’s […]